NICOLINA luxury shoes steps up online presence.

PR Log (Press Release) – Feb 01, 2010 – London, February 2010.  NICOLINA the international luxury women’s footwear label, has launched a brand new web site with an online boutique at www.nicolina-online.com.

The NICOLINA web site features quite a selection of unique information-rich pages to satisfy consumers, the press and retail buyers. Some key highlights include:

•   Signature Lilac Soles with Swarovski Crystals - the story behind the inspiration of NICOLINA’s unique lilac soles http://www.nicolina-online.com/signature.php;

•   Style Narratives – provides the insight into the Designer’s inspiration behind select exquisite NICOLINA styles http://www.nicolina-online.com/style_narratives.php;

•   Our Customers – features Customer testimonials about their experience with NICOLINA and includes links to NICOLINA ‘fan clubs’ and groups online

http://www.nicolina-online.com/customers_endorsements.php; and

•   Inspirations – a photo gallery featuring a collection of the Designer’s travel experiences as captured through his camera lens http://www.nicolina-online.com/inpiration.php.

When asked what is special about the NICOLINA web site, Designer & Founder Jeremy Angelis replies, “Our web site is made with the same passion, love and attention to detail as every pair of NICOLINA luxury shoes. The web site is about experiential marketing online and reflects our brand essence and philosophy. We want our guests and customers visiting us online to discover, experience and continue to fall in love with NICOLINA.”

Further to the experiential aspect Jeremy talks about, the web site also has very good usability and functionality. In addition, the ‘Profile & Background’ pages are offered in German, French, Italian and Russian.

“Our key objective behind the new NICOLINA web site was personalising the consumer’s experience to complement our offline experiential activity. We hold private appointments at our London NICOLINA Showroom, host luxury shoe evenings, and also provide a Luxury Shoe Concierge Service for Home – Office – Hotel, catering to the needs of our time-poor customers.”

“…NICOLINA is a small, exclusive luxury label with a large, inclusive luxury vision.” Jeremy adds enthusiastically.

Visit NICOLINA at www.nicolina-online.com

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